Beavis & Butt-Head

On Air Disruption Campaign - art direction, design, animation, copy-writing

The current MTV on air package is well-known for its rigid, Swiss-inspired design system of white boxes, and a strict use of Helvetica. But not when Beavis and Butt-Head return to the network after a 13-year hiatus. The challenge was to have the duo disrupt the channel without destroying the current system. After lots of boarding, consulting with Mike Judge (the show's creator), copywriting rounds, art directing and animating, the pair is back to take over MTV once and for all.